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Delivering an Award-winning 3D Automobile Series for a Bose International Ad Campaign


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Bose 3D Auto, 3D Model, 3D Rendering DreamLight Insight Behind the Scenes Case Study Bose 3D Auto: Engine Logo Bose 3D Auto: Wheel Bose 3D Auto: Rear View DreamLight Awards & Publications Bose 3D Auto: Front View

This image is available on DreamLight Merchandise!

DreamLight created the above series of 3D images for the “Bose Automobile” international advertising campaign. We custom designed the entire 3D automobile, completely from scratch. The only exception is the engine image, which is a 3D rendered logo merged with a photo, to keep within budget.

For additional award-winning 3D samples, don’t miss our 3D Rendering & Animation Portfolio.

Client Letter of Recommendation


When the Bose Corporation set out to launch an international ad campaign for the automotive industry, they were confronted with a unique problem. The following letter from Don Lutkus, senior art director of Bose, explains the problem that he was faced with and the solution that DreamLight provided...

Mr. Michael Scaramozzino
DreamLight, Incorporated

Dear Mike:

I’d like to let you know in an “official” way how much I appreciate your hard work, dedication and talent on the recently completed “Bose Car” illustration.

When the concept for this campaign was approved I was faced with what seemed to be an insurmountable challenge... produce a photo-realistic image of a car that is unlike any car on the market today. An image that is absolutely unrecognizable to our target audience: the very knowledgeable automobile manufacturer. In other words, create an image that gives the impression that Bose has designed, manufactured and photographed an actual “Bose Car.”

I was faced with a number of executional approaches: One would be to photograph many different cars and combine them into one image. This approach was flawed because our target audience is so sophisticated that they would certainly recognize a Honda tail light on a Nissan bumper, attached to a Ford body. Another approach would be to create the image using traditional photo-realistic airbrushing. This approach would not be “fluid” enough. It would be very difficult to make last minute changes. Not to mention I was not convinced that we could create an absolutely photo-realistic image with traditional airbrush.

Enter DreamLight. We called you in, and gave you very broad parameters. Create an image of a car unlike any other. And deliver it in four weeks.

This was the first time I had done business with you. I have to admit that I was very apprehensive. Basically, I needed a miracle in a month. And I was putting most of the burden on you.

After I reviewed your first rounds of roughs, I knew I had made the right decision. You took the time to research the styling cues from a number of existing cars. You took these cues and combined them into an image that is very contemporary but very unique.

Throughout the project, you communicated well, you were very flexible and you kept to your estimate. Not to mention you met the outrageous deadline!

The ultimate test of the final image was to show it to a person in my department who is a car buff. Her reaction was just what I was hoping for... “But what kind of car is it?”. It took a few minutes to convince her that it was a computer generated image. And the image is receiving nothing but positive comments throughout the company. Everyone’s question is “But what kind of car is it?” I respond simply. “It’s the Bose car.”

Thank you again for your dedication and talent. I am looking forward to creating the next image in the series with you.



Don Lutkus
Senior Art Director



BlastOff! The Award-winning 3D Animated Short film by Michael Scaramozzino - Special Edition DVD

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