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Creating Stunning Photorealistic 3D Animation for Complete
Product Lines that are Difficult or Impossible to Capture
with Photography
When the world’s premiere branded diamond company,
Hearts On Fire, wanted to create an interactive CD-ROM catalog
for
their
entire line of diamond jewelry, they turned to DreamLight
Interactive. They initially wanted us to create an interactive
product catalog using their existing high quality photography.
We quickly realized however that the full impact of a product
as magical as diamond jewelry just couldn’t be captured
with traditional
photography, we needed something better. DreamLight
created stunning photorealistic 3D animation
that allowed us to capture the brilliance, scintillation
and fire of the world’s most perfectly cut diamonds
in full motion. Our advanced in-house render farm enabled
us to animate their
entire product line of diamond jewelry, in all available
metal colors, with hundreds of photorealistic
3D
animations. They liked our 3D animations so much that they
even had us create high resolution 3D illustrations of their
entire line of diamond jewelry for their print catalog and
web site.
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Interactive Catalog Agent Technology for Rapid, Cost
Effective, CD, DVD & Internet Development
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Using these photorealistic 3D animations along with our DreamLight® Catagent™ technology
for Macromedia Director, Shockwave and Flash, DreamLight
produced an interactive product catalog that is unmatched
in their
industry, just as their
products are. With various methods to search for item SKU’s
or through selected families, categories and jewelry types,
the CD-ROM includes their entire product line and is database
driven
from a spreadsheet
that
they
can update
themselves to produce new releases of the CD-ROM as price
and inventory changes are needed. The CD-ROM contains a custom
password protected log-in feature that shows different levels
of pricing structures for customers, salesman and owners.
The
CD-ROM
allows the
user to configure all the attributes of the items and build
an order that is submitted online via the Internet. The CD-ROM
also contains a printable jewelry appraisal form. When left
unused, the CD-ROM even has a custom screen saver feature
that cycles through full screen 3D animations of the entire
jewelry line.
If you would like DreamLight to create an interactive product
catalog for you, please contact
us. |
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