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20+ Years of Award-winning Multimedia, 1987-2007

DreamLight’s BlastOff!™ Wins Silver W3 Award
at the 2007 W3 Awards for Web Video - Animation

NOTE TO EDITORS: High Resolution BlastOff! images available for print.
DreamLight.com/insights/12/StillGallery.html

WOBURN, MA – October 24, 2007 — DreamLight® today announced that DreamLight’s first 3D animated short film, BlastOff!™ (available on Telebites.com) has won a Silver W3 Award from the International Academy of the Visual Arts’ W3 Awards competition in the pioneering category of Web Video - Animation. Receiving over 2,700 entries, The W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners.

“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to raise the bar in Web development and design, push the limits of web advertising creative and pioneer the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work” said Linda Day, the director of the IAVA. “On behalf of the entire Academy, we applaud our winners as they continue to advance Internet creativity and greatly contribute to the burgeoning online world.”

“We’re thrilled that BlastOff! has won a Silver W3 Award and we’re honored to even be mentioned along side such esteemed fellow Silver W3 Award winners including Disney Channel and Discovery.com,” said Michael Scaramozzino, BlastOff!’s creator and DreamLight founder. “I can’t think of a better way to celebrate DreamLight’s twentieth anniversary this year than with such a prestigious award.”

BlastOff! Rockets Through International Film Festivals Collecting Awards

In addition to being recognized with an Official Honoree distinction by the Webby Awards earlier this year, BlastOff! has been chosen as an Official Selection and screened at over a dozen international film festivals. BlastOff! also received a Best Animation Nomination from the Danville International Children’s Film Festival and a Merit Award from its initial screening at the inaugural 2D OR NOT 2D animation film festival in Everett Washington with keynote speaker Roy E. Disney, Director Emeritus of The Walt Disney Company & nephew of Walt Disney. The full list of BlastOff! awards and festival screenings is posted at Telebites.com where a QuickTime version of BlastOff! may be viewed online and the BlastOff! Special Edition DVD may be ordered for only $24.95.

BlastOff! is a pilot for a 3D animated web series where each night when a child goes to bed, his toy alien comes to life and flies through various space adventures while the child sleeps in his BlastOff! Bed. This 3-minute pilot webisode shows the BlastOff! Bed being constructed and its maiden voyage.

“BlastOff! tells the story of how the worlds of reality and fantasy easily blend together in the fertile imagination of a young child,” said Michael Scaramozzino, BlastOff!’s creator and DreamLight founder. “What better way to launch a child’s imagination than a custom designed space shuttle bed?”

BlastOff! – A Family Friendly Film

BlastOff! begins at dawn with a child’s wishful drawing of a space ship. During the day his father builds him a custom designed space shuttle bed and fills his room with toys. As the sun sets, one of the child’s toys, a little green alien, comes to life and is excited to play space ship pilot. As his imagination soon takes over completely, the room fades away and the shuttle bed blasts the little alien out into space for a wild rocket ship ride through the rings of Saturn. The alien finally comes crashing back to reality as the child returns home to find his room is a complete mess.

Inspired by the Original BlastOff! Bed as seen on HGTV

BlastOff! was inspired by a custom designed space shuttle bed that Michael Scaramozzino built for his son MJ when MJ was three and ready to graduate from his crib into a “big boy’s” bed. The story behind the design and construction of the original BlastOff! Bed™ is featured on episode #HLWID-106 of HGTV’s show Look What I Did! which first aired in December 2006 and airs again on Halloween night, Oct 31, 2007 at 5PM ET/PT. Check www.HGTV.com for scheduling details.

BlastOff! Special Edition DVD

The BlastOff! Special Edition DVD contains a DVD resolution version of the film and includes behind the scenes content about the making of the film, including director & animator commentaries, production stills, animation tests and actual LightWave 3D files of props & sets from the film. It also includes behind the scenes content about the making of the real BlastOff! Bed, including construction video and photos as well as a BlastOff! Bed Construction Guide which includes the actual construction plans that Michael Scaramozzino used to build the original BlastOff! Bed. The BlastOff! Special Edition DVD is available immediately and may be ordered online at DreamLight.com/blastoff for only $24.95 plus shipping & handling.

BlastOff! Lifts DreamLight’s 3D Animation Capabilities to New Heights

BlastOff! was originally conceived as an initial pilot project for DreamLight to exercise and refine all the tools and skills necessary to produce a 3D animated short film, from concept to completion, focusing on many aspects of 3D character animation. It was used to build an Apple Macintosh based LightWave 3D animation pipeline and in-house render farm at the DreamLight studio in preparation of creating a new series of 3D animated shorts. We’re currently in the process of designing a new main character for the BlastOff! series name 0090™ (NineOh™) since the initial little green alien was a character we had originally designed for an older project. The progress of the series can be seen on the the Autiton Archives™ Work-in-progress Web log.

DreamLight also uses this new pipeline to produce a wide variety of 3D animation projects for its commercial clients intended for various media such as CD-ROM, DVD, the Web, digital video, TV and film. Samples of DreamLight’s commercial client 3D projects including DreamLight’s current 3D Animation Demo Reel may be viewed online at DreamLight.com/3d.

About DreamLight Interactive

DreamLight Interactive is an award-winning interactive multimedia studio built upon a solid foundation of computer science, digital design, illustration and animation. Founded in April of 1987, DreamLight has been pushing the cutting edge of digital media for the past twenty years.

About The W3 Awards:

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web video and online marketing programs. The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who's Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and additional information. For more information about the W3 Awards, please visit www.w3award.com

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Press Contact:

Michael Scaramozzino – [email protected] – (781) 932-6333

NOTE TO EDITORS: For additional information, please visit DreamLight’s online BlastOff! Press Kit.
DreamLight.com/insights/12/PressKit.html

DreamLight, the DreamLight logo, BlastOff!, BlastOff! Bed, and The Autiton Archives are trademarks of DreamLight Incorporated. Other names may be trademarks of their respective owners.

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DreamLight Incorporated, 323 Andover Street, Suite 6, Wilmington, MA 01887 USA, Telephone: 978-658-5110
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